A change for the better has recently taken place regarding the quality of Estonian web-based counselling on sexual rights: A counsellor figure notorious for his slut-shaming advice is no longer active.
But what is the societal and cultural underpinning of the phenomenon of slut-shaming? A new era has begun in the field of Estonian virtual youth sexual health counselling.
He had his own counselling section, and was seen as very progressive at the time. He became a living legend and was even coined in Estonian pop culture β several local pop giants at their time Ruja, Gunnar Graps, Push Up mentioned him in their lyrics.
However as Estonia regained independence in , and with the collapse of the Soviet Union in the same year, the figure diminished to history. Young people would email him their concerns, probably not assuming that the advice would be provided by a person far older than themselves. He regularily practised slut-shaming and victim-labelling. If she complained of having a dissatisfying sexual life with her partner, she was slut-shamed.
Slut-shaming operates as a form of silencing and humiliating β a verbal abuse technique to dominate and shut down women.
